PRINCIPAL PRODUCT DESIGN · DESIGN LEADERSHIP · ENTERPRISE UX

PRINCIPAL PRODUCT DESIGN · DESIGN LEADERSHIP · ENTERPRISE UX

I make complex
enterprise products easier to understand, trust, and use

I make complex
enterprise products easier to understand, trust, and use

I make complex
enterprise products easier to understand, trust, and use

I lead product design for data-heavy platforms, operational workflows, and regulated experiences—turning complexity into clear decisions and scalable product systems.

I lead product design for data-heavy platforms, operational workflows, and regulated experiences—turning complexity into clear decisions and scalable product systems.

40%

40%

40%

40%

faster task completion

faster task completion

Bristol Myers Squibbs dashboard

37

37

37

UX professionals led

UX professionals led

organization scale

75+

75+

75+

75+

cross-functional partners

cross-functional partners

across six product teams

33M+

33M+

33M+

estimated product reach

estimated product reach

across career portfolio

DESIGNING FOR COMPLEXITY · HUMAN CLARITY

DESIGNING FOR COMPLEXITY · HUMAN CLARITY

Turning complex systems into
clear, actionable decisions.

My work sits where dense information, business rules, and human judgment collide: retirement plan administration, healthcare operations, provider policy, automotive service, and enterprise portals.


I help teams decide what matters, make the product’s logic visible, and create patterns that scale beyond a single feature or release.

CLIENT PARTNERSHIPS · MEASURABLE OUTCOMES

CLIENT PARTNERSHIPS · MEASURABLE OUTCOMES

Breadth across systems. Depth where it matters.

DESIGN SYSTEMS · ENTERPRISE UI

Component Libraries & Design-to-Code

Figma components, reusable patterns, specs, engineering alignment

DESIGN SYSTEMS · ENTERPRISE UI

Component Libraries & Design-to-Code

Figma components, reusable patterns, specs, engineering alignment

ENTERPRISE · REACT · PLATFORM

React-Based Enterprise Applications

component-based UI, complex internal platforms, dev collaboration

ENTERPRISE · REACT · PLATFORM

React-Based Enterprise Applications

component-based UI, complex internal platforms, dev collaboration

SALESFORCE · COMMERCE

Salesforce Commerce Cloud

platform constraints, ecommerce, production implementation

SALESFORCE · COMMERCE

Salesforce Commerce Cloud

platform constraints, ecommerce, production implementation

SALESFORCE · COMMERCE

Salesforce Commerce Cloud

platform constraints, ecommerce, production implementation

HEALTHCARE · DATA · AI

Healthcare Intelligence Platforms

complex data, AI-assisted decisions, global workflows

HEALTHCARE · DATA · AI

Healthcare Intelligence Platforms

complex data, AI-assisted decisions, global workflows

HEALTHCARE · DATA · AI

Healthcare Intelligence Platforms

complex data, AI-assisted decisions, global workflows

ECOMMERCE · PAYMENTS

Checkout & Digital Payments

checkout, Apple Pay, conversion, production QA

ECOMMERCE · PAYMENTS

Checkout & Digital Payments

checkout, Apple Pay, conversion, production QA

ECOMMERCE · PAYMENTS

Checkout & Digital Payments

checkout, Apple Pay, conversion, production QA

IDENTITY · LOYALTY · ACCOUNT

Authenticated Customer Experiences

sign-in, enrollment, account, loyalty ecosystem

IDENTITY · LOYALTY · ACCOUNT

Authenticated Customer Experiences

sign-in, enrollment, account, loyalty ecosystem

IDENTITY · LOYALTY · ACCOUNT

Authenticated Customer Experiences

sign-in, enrollment, account, loyalty ecosystem

CMO of TechVista

Emma Kraft

The redesign transformed our brand image. We've seen a 30% increase in engagement since launch.

HOW I OPERATE

HOW I OPERATE

Design leadership that moves from ambiguity to implementation.

Design leadership that moves from ambiguity to implementation.

Design leadership that moves from ambiguity to implementation.

01

Enterprise product strategy

Turn operating models and dense requirements into product direction teams can act on.

02

Workflow and information architecture

Organize complex tasks around user intent, state, priority, and decision points.

03

AI-assisted experiences

Design explainable recommendations, guided actions, and trust-building interaction models.

04

Design organizations and systems

Build reusable patterns, capable teams, and cross-functional alignment that scale.